Is Subject-Verb Agreement Too Much to Expect?
An interesting point in this Forbes.com report is marred by an egregious grammatical mistake.
Gourmet's dive into "cheap eats" service stories were a big mistake, says another ad executive. "Gourmet went down-market. It made matters worse by pandering to readers' financial fears with budget recipes."
I've given up on the its/it's distinction and become tolerant of various homonyms (fare/fair) used interchangeably. But is BASIC GRAMMAR too much to ask from a respected publication? With a surfeit of unemployed journalists, it should be possible to hire ones who can write their own sentences without making basic grammatical errors.