Dynamist Blog

Don't Buy a Vowel

Victoria Murphy Barret of Forbes writes about why startups these days are picking names with missing vowels (e.g. Pluggd, Flickr)--a fad that will give the survivors a nice vintage feel in five or 10 years. Next up: why so many startups with Zen-inspired z-names (Zubio, Zafu, etc.).

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