Dynamist Blog

Trade, Technology, and Avocados

In response to my post below, John Lanius writes:

In addition to dropping trade barriers, a new technology may be responsible for increasing demand for avocados - I know it has for my family. The process (see http://www.fresherunderpressure.com/) uses pressure rather than heat to pasteurize foods. This makes things like orange juice (and - relevant to this discussion - avocados) taste fresh and unprocessed for weeks.

AvoClassic (http://www.avoclassic.com/) uses the technology to make their tasty and extremely inexpensive pre-made guacamole. For many years I was a die-hard about making guacamole using only fresh, ripe avocados, garlic, limes, and salt (with an occasional minced chili pepper). But at a price per pouch of fresh-tasting guacamole that is about equal to the price of a single [frequently unripe] Haas avocado, AvoClassic guacamole is responsible for multiplying my family's consumption of avocados over the last two years by 5-10 times the previous rate.

The technology predates the drop of trade barriers, but it seems to have hitched a ride on the booming avocado market. Some nice synergy there.

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