SUPERMARKET AESTHETICS (AND MORE)
The NBC affiliate in Dallas explores how supermarkets use aesthetics (and other features) to get people to linger and, hence, to buy more. The piece quotes Steve's friend and colleague Ed Fox, a retailing expert.
The piece reminds me of something someone who wishes to remain anonymous told me Wal-Mart shoppers say in surveys.
What's the best part of shopping at Wal-Mart?
Leaving the store.
Or so I'm told. Low prices and a large selection do not, by themselves, make for a happy shopping experience.