Dynamist Blog

Cleaning the Carpet

Sarah Lacy of Business Week has written a delightful account of the design process beyind P&G's new CarpetFlick--the Swiffer's soft-surface sibling. (Photos here.)

As one reader comments: " I NEVER thought I'd be so entranced with an article about a quick-clean product. I own one of these great little contraptions and I have to admit it was fascinating to learn its story, from concept to development. The P&G and Ideo duo is a creative force to be reckoned with."

ArchivedDeep Glamour Blog ›

Blog Feed

Articles Feed