Dynamist Blog

Build a Bag Workshop

Here's a fun site for those too old for teddy bears. Startup Freddy & Ma is an experiment in mass customization and web-based marketing, including blog that tracks the company's progress and also comments on fashion. At the website, customers design their own handbags online, combining a huge selection of fabrics (many specially designed for the company) and trims.

I met Anthony Pigliacampo, who founded the company with his sister, when he came to a talk I gave at IDEO. A few months ago, he kindly lent me a couple of prototype bags to test. They're pretty and well-made--but the company's real appeal is the design-your-own angle. It's good for entertainment, even if you don't buy anything. But if you do, use the code DYNAMIST and get 20% off.

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