Dynamist Blog

Apple vs. Amazon: What Should E-Book Prices Be?

Amazon has backed down from its weekend dispute with Macmillan, agreeing to charge the publisher's higher prices for Kindle editions rather than its preferred $9.99. But the long-term questions about e-book pricing remain.

Amazon still calls Macmillan's prices--generally $12.99 to $14.99 for new books--"needlessly high." Apple, meanwhile, has made deals with publishers like the one Macmillan demanded from Amazon: higher prices for books, with Apple keeping a percentage of sales.

Who, in fact, has the better strategy? To maximize revenue, what should prices for e-books look like?

Read the rest at TheAtlantic.com.

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