Would You Hire the Super Bowl Hero?
Bloomberg View, February 03, 2015When was the last time your talent-hungry organization hired the equivalent of Super Bowl hero Malcolm Butler, the undrafted rookie who came out of the University of West Alabama,a Division II school many football fans had never even heard of? When was the last time you even considered someone with unlikely credentials for a critical position?
Designs for Living
On the architecture of (commercial) desire
The Weekly Standard, January 19, 2015Review of Packaged Pleasures: How Technology and Marketing Revolutionized Desire by Gary S. Cross and Robert N. Proctor and Candy: A Century of Panic and Pleasure by Samira Kawash
The Glamour of Islamic State
Bloomberg View, January 06, 2015Confronting Islamic State requires an exercise largely unfamiliar to the American military’s hardheaded pragmatists: thinking carefully about the elusive, seductive magic of glamour. Making that task all the more difficult, it also demands recognizing the allure of ideas and images that baffle, offend or horrify most Westerners. As beauty is in the eye of the beholder, glamour is in the mind of the audience.