Rumor Mongers
"Neutral" technocrats sign on to anti-technology smear campaigns.
Reason , February 1999
If you want to hurt an upstart product, one of the most effective techniques is to start an unfounded rumor--to play on public suspicions and force the maker to prove its innocence. You can start spreading the word, for instance, that urine got into the beer or that the soda pop makes black men sterile. You can taint your target even among people who don't quite believe the allegations. Why, after all, should they take a chance?