Taking The Fun Out Of Driving: Who Wants A Silent Car?

Check out the mid-century architectural background for this Volkswagen ad. Along with the iconic Beetle, with its anti-establishment hippie cool, the houses create nostalgia for lost car culture. The ad thus delivers a message about a utilitarian feature—even better gas mileage with a diesel—wrapped in a more memorable emotional contrast: between the fun, playful, powerful, and, yes, noisy Jetta and the boring, dutiful, middle-aged hybrid, which sounds a lot like Darth Vader.