Selling The Tuscan Dream
I saw this ad on Italian television, in a restaurant without the sound, and was struck by its weird glamour. Judging from the YouTube comments, some Italians worry that it's reinforcing stereotypes, but I think it acknowledges traditional imagery in an exuberant and contemporary style. It's like a fashion spread in motion. What do you think?
Virginia Postrel on March 22, 2009 in
Escape, Advertising, Travel
DeepGlamour explores the magic of glamour in its many manifestations, from movies, fashion, advertising, and cars to real estate, politics, sports, and travel.
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