Selling The Tuscan Dream
I saw this ad on Italian television, in a restaurant without the sound, and was struck by its weird glamour. Judging from the YouTube comments, some Italians worry that it's reinforcing stereotypes, but I think it acknowledges traditional imagery in an exuberant and contemporary style. It's like a fashion spread in motion. What do you think?
Posted by Virginia Postrel on March 22, 2009 in
Escape , Advertising , Travel
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DeepGlamour explores the magic of glamour in its many manifestations, from movies, fashion, advertising, and cars to real estate, politics, sports, and travel.
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