So there I was, minding my own business, flipping through the May issue of Food & Wine, when I saw this:
My thoughts, in chronological order:
1. A toilet in a train station. Interesting.
2. Good for Kohler for committing to their campaign. Really committing.
3. You know who else - besides, I suppose, Kohler's target audience - is fascinated by both trains and toilets? Two-year old boys.
All that aside, I actually do like this ad. It captures the glamorous appeal of the train, the excitement of travel and the romance of a long-gone era. Plus, I happen to be in the camp that believes that even an appliance as lowly as the toilet deserves top-quality design, so it works for me. I must be a part of that target audience. But still. Glamour. Toilet. My inner Beavis just won't pipe down.
Posted by Kit Pollard on April 07, 2009 in
Advertising
