British Airways Makes Aviator Glamour Work
These days when airlines try to sell their services with glamour, they usually wind up looking ridiculous, because the real-world experience bears no resemblance to the advertised ease. We hate to fly, and it shows.
But a new ad for British Airways pulls it off--not by promising passengers a glamorous experience but by evoking the enduringly glamorous archetype of the aviator.
Posted by Virginia Postrel on September 21, 2011 in
Advertising , Aviation
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DeepGlamour explores the magic of glamour in its many manifestations, from movies, fashion, advertising, and cars to real estate, politics, sports, and travel.
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